Marketing Strategy Before Marketing Tactics Equals Success

What is marketing strategy?

Marketing Strategy Before Marketing Tactics Equals Success

Marketing Strategy Before Marketing Tactics Equals Success

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Marketing Strategy Before Marketing Tactics Equals Success

Marketing Strategy Before Marketing Tactics Equals Success

Let's take a minuscule and determine what strategy is not.

• It's not your objectives
• It's not your goals
• It's not a wish list
• It's not your mission stateMent

Your strategy should be a clear explanation of how you're going to get there, not what or where "There" is.

For example, to sell more tractors than any other tractor dealer is not a strategy, it's an objective. To give the best assistance in your market place is not strategy, it's a mission (Maybe even a wish).

Here's a phrase you want to edify yourself with.
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." This is Sun Tzu quote, borrowed from the book "The Art of War" and adapted to what we teach at Duct Tape Marketing.

The book "The Art of War" was made favorite by the move Wall street with Charlie Sheen and Michael Douglas.

To many small enterprise owners get distracted by the tactic of the week. This is the shiny object that someone advertising rep brings in and tells you how it's getting 20,000 unique visitors each month on a website. The problem with the tactic of the week is that you have no Filter to part it by. We're going to teach you to avoid the tactic of the week syndrome in a time to come article, but for now just stop doing it and save your money. Unless it's working, then go for it. You can always adapt it into your marketing strategy after you go through this process.

How to start identifying your marketing strategy

This is going to get into the meat of creating your strategy. Most associates generate their marketing strategy in a vacuum, this is backwards.

Here is a three step process to establish your marketing strategy in your business.

1. determine who matters
2. Be different
3. Join together the dots

Deciding who matters

Your strategy must petition to someone. You're going to establish yours nearby a narrowly defined target profile. I know what you're thinking, but we sell to a lot of dissimilar people. My response to that is, "If it's working, keep doing it." If it's not, try my way.

In the next record I will share how you identify your narrowly defined target audience.

Differentiating yourself

If you don't have a clear differentiator in your marketing strategy, your market place will differentiate for themselves. There is a problem with not having a clear differentiator, your prospects ordinarily use price to decide.

This step is very foremost if you want your marketing strategy to be effective. And yes, you do have a differentiator. I'm going to teach you how to find it.

Connecting your dots

After you faultless the former two steps, you're going to take the facts and generate your marketing strategy from it. This process is the underground sauce to creating your marketing strategy. You will be amazed at how effective this will be, but you're going to have to read the next couple articles to get the rest of the goodies.

An example of Duct Tape Marketing's Strategy

• To generate a recognizable brand by turning marketing for small businesses into a ideas and a product.

Our mission is to radically convert the way small enterprise owners think about marketing and our "Marketing as a strategy" is how we're doing that.

Keep an eye out for the next record in this series on "Identifying Your Ideal Client." This will give you the fuel to establish your strategy.

Marketing Strategy Before Marketing Tactics Equals Success

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Breast Cancer The Cure

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Breast Cancer The Cure

Breast Cancer The Cure

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Breast Cancer The Cure

Breast Cancer The Cure

Breast Cancer The Cure

There is no known cure for breast cancer. More than 1.5 million citizen will be diagnosed with breast cancer this year worldwide. Scientists don't know why most woMen get breast cancer, yet breast cancer is the most frequent tumor found in woMen the world over. A woman who dies of breast cancer is robbed of an mean of nearly 20 years of her life. Breast cancer knows no collective boundaries. It’s a disease that can sway anyone. Some leading woMen who’s lives that have been touched by breast cancer contain Jill Eikenberry actress age 52; Peggy Fleming age 49 form skater; Kate Jackson age 50 (Charlies Angels); Olivia Newton-John age 50 actress singer; Nancy Reagan age 77 former first lady; Melissa Etheridge age 43 singer; and the beautiful Suzanne Summers actress. These high rates of breast cancer are not thorough to the women of the world and must be met with scientific investigate that provides results.

Despite over a decade of research, and more than .7 billion spent, hundereds of women worldwide are dying from breast cancer every day. Yet doctors don’t know how breast cancer starts or how to cure it. Doctors are still approaching rehabilitation for breast cancer in the same old fashioned ways: surgery, radiation, and chemotherapy. Barbarick treatments…And scientists keep doing the same old redundant investigate that’s plainly not working. It doesn’t have to be that way. Gen Cells Cures is a scientific biotechnology company that is focused on a cure for breast cancer. The company is dedicated to curing breast cancer before it’s too late for you. We’re not interested in a cure in five, ten, or twenty years from now. We want your cure for breast cancer within a year or two. We don’t want you to have to under go surgery, radiation, chemotherapy or take toxic drugs.

Why Gen Cells Cures? You can search the curative journals; you can search the internet until your blue in the face. You will find the same old news which is no new news about breast cancer investigate and treatments. Breast cancer investigate is locked up in a black whole. Gen Cells Cures is approaching the cure for breast cancer from dissimilar angles and using tomorrow’s scientific technologies today. Our expertise is in stem cell investigate and genomics. Malfunctioning stem cells have already been related to the development of breast cancer. We’re not talking about using generic stem cells from an egg and sperm cell. There is no genetic match for you with the politically controversial generic stem cells that are all the time in the news. The isolation of cancer stem cells, coupled with our insight of genetic mutations causing cancer, and our knowledge of genomics will succeed in ways to eliminate cancer cells while sparing normal breast tissues.

Genetics and Breast Cancer

People will tell you to accept what you can’t change…Your genetics, your genes, the genes your mom and father handed you when you were born that came with their particular genetic make-up. Most inherited cases of breast cancer have been related with two genes: Brca1 and Brca2. The past five years has been a duration of unparalleled discovery in the field of genetics, genomics, and stem cell research, but these discoveries are not being applied to breast cancer treatments. A Job that Gen Cells Cures by all means; of course wants to get our hands dirty in. Recently researchers have found that by blocking a gene called beta1-integrin the increase of tumor cells can be stopped. When this gene was removed the tumor cells quit growing. You don’t have to accept the genes that you were given at birth. Gen Cells Cures will be able to manipulate your genes to cure your breast cancer.

Our Cancer Stem Cell and Genomics schedule will bring together the top scientific minds in the world under one tin roof to maximize the use of diverse approaches to the insight of cancer genomics fused with stem cell solutions. Gen Cells Cures isn’t looking for a multi-million Dollar biomedical investigate town like the Stowers create in Kansas City, which is a curative town to be admired. A rented tin shack will do just fine. Of course, we would accept hand-me down michroscopes from the Stoweres (billionAires who bought their own multi-million Dollar biomedical investigate center) if they would be gracious enough to grant them to us or we would accept a small prime the pump check to move forward with our research. The Stowerses and all the scientists from the Stowers create have an open invitation to visit our lab in the Caribbean. What we are looking for is a cure for breast cancer to stop the humiliation, pain and suffering this menace to community causes millions of women and thousands of men worldwide, and not a new biomedical center… Every Dollar invested with us goes into pure curative investigate and equipment. The same offer goes out to all the millionAires and especially the billionAires of the world. citizen that come to mind are: Paul Allen, Bill and Melinda Gates, Jon Huntsman, William and Alice Goodman, Ann Lurie, Jamie and Karen Moyer, Harold C. Simmons, Alfred Mann, Sumner M. Redstone, Michael Milton and the Palm beach billionAires, there are plainly too many to mention. The combined wealth of the three Microsoft billionaires alone is more than ten times the number spent by the U.S. Federal Government on investigate to fight cancer and other deadly diseases. We know we’re in the wrong company to come to be billionaires ourselves. This kind of biotechnology has never produced even one billionaire. It’s the cure for breast cancer that we want.

Simply put the cancer investigate organizations are funding the wrong researchers. It’s time to go face the normal investigate channels. Do something different. The same story year after year after year and no cure. These unmotivated researchers just aren’t getting results. Let man else have a shot at it. It’s time to try something new and different. A dissimilar approach. There are races for the cure, golf tournaments for the cure, there are walks for the cure, there are foundations for the cure. These foundations have been funding the same ineffective investigate for more than twenty years now. These foundations have been betting on the wrong horse. Joining the search won’t help if the investigate being done doesn’t take on a twenty-first century scientific approach. It’s been time to move forward scientifically for five years now. But today’s breast cancer researchers are stuck in a twentieth century mind-set. The Excuse is someday we’ll find the cure, but someday doesn’t help today’s victims of breast cancer. We need top notch scientific activity today.

The genetics are out of the bottle and stem cell investigate is appealing forward either the U.S. Government likes it or not. Gen Cells Cures has moved off-shore to the Caribbean to avoid the political controversy over stem cell research. I am sure you won’t mind a walk on the beach with me to talk about your cure for your breast cancer. Once we have the cure we can take the cure from the bench to the inpatient without a long and costly wait for Fda approval. There are many advanTAGes to not having big brother breathing down your neck. The governments of the United States and Western countries have nothing to offer except road blocks, red tape and detours. Our patients don’t have time for political smoke and mirrors. With a wee luck we could have your cure before the time comes that you need that dreaded surgery and chemo.

Our gifted world-class researchers are visionary and have been schooled in winning and have courage, creativity, can-do attitudes, burning desires, unfaltering reliance and an obsession that they will be there first. By first we mean years ahead of the other biotechnology companies. Like determined, fighting Nascar drivers our scientists are living to take the chequered flag of biotech and win the coveted race for the cure for breast cancer.

Focused on breakthrough discoveries, Gen Cells Cures nurtures a culture that encourages high standards of excellence, customary thinking, hard work and a willingness to take risks. Our world-renowned scientists believe in themselves and its reliance that gets us there. The company will seek to create a work environment that is results focused and team-orientated. We compete against time. Though we compete intensely we sound high ethical standards and trust and respect for each other. Potential is the cornerstone of all our activities. We seek the highest Potential information, decisions and people. Our success depends on classic scientific innovation. We see the scientific method as a multi-step process which includes designing the right experiment, collecting and analyzing data and rational decision making. It is not subjective or emotional but rather a logical, open and rational process.

Our success comes from one uncomplicated fact; we are committed to being a science-based, patient-driven company, driven by that one extra breast cancer patient…you.

Gen Cells Cures lost most of our one million dollar start-up money in offshore bank scandal and currency devaluation last year. We are now actively pursuing financial support. Unfortunately, the Gen Cells Cures team is made up of great scientific minds and not great marketers, salesmen, or fund raisers. Yes, we are looking for a millionaire or billionaire without a cause to retain our work, but if you are not our wealthy saviour, we welcome any help, be it financial or a donation of your time. The scientific team is on stand-by. What we’re lacking is the funding to go forward. We could use motivated salesmen to sell our research, fund raisers, skilled internet marketers or man just to pass out flyers or mail out promotional material. We could use help from the media with publicity stories, ads and promotions to get the word out. We are particularly interested in looking for assistance from the billionaires of the world; there are approximately 600 in the world. Billionaires like Sergey Brin and Larry Page (Google billionaires), Rupert Murdoch, Ted Turner, and Oprah Winfrey and others who operate the media could get our life-saving message to the world Fast. We are also hoping that some of my celebrities friends will come forward and spread their wings to help retain our breast cancer research: Steven Seagal, Charlie Sheen, Wesley Snipes, Danny Glover, Erik Estrada, Tom Arnold, Dolph Lundgren, Roger Clinton, Bill Clinton, Usher, Hulk Hogan, Ivana Trump, John Secada, Sylvester Stalone, Arnold Schwarzenegger, Mike Reno, Richard Branson, Cindy Crawford, Cher, Demi Moore, Michelle Pfeiffer, and other stars that I have had the good fortune of meeting in man and others celebrities that I hope to meet in the future. (Photos of Gerald and the stars can be viewed at his promotional group listed below.) I am waiting to get my photo with Suzanne Summers!

Gen Cells Cure offers more than hope. We can do the Job. If you’re going to eradicate cancer you have to have the right citizen doing the right research. One thing is for sure. We couldn’t do any worse than what the scientists before us have done. Which is virtually nothing! Help us alleviate the pain and suffering. Together, with your help, we can cure breast cancer.

Article by Gerald Armstrong- scientist0707@yahoo.com
Gerald is the owner of Gen Cells Cures
Visit his group for data about “The Cure” for incurable diseases and aging.

Group adDress [http://www.msnusers.com/cures]

Breast Cancer The Cure

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